We want to prove that it is possible to make the best quality products, but in a completely different way.
To propose a vision, we must first define who we are, what we stand for and how we see the world.
This is not about creating the best products. This is certainly not about creating new stuff. This is about true innovation.
Focused on creating the highest quality eyewear based on beauty and respect for nature and its inhabitants.
We want to change our concept of what material resource is by turning waste into high quality eyewear.
Developed together with professional sailors of the Volvo Ocean Race. True balance between sustainability and performance.
Released as Ocean Collection in partnership with Bureo, now reborn as 7 Seas Collection turning old fishing nets into high quality eyewear.
Turning waste from the fast fashion industry into iconic pieces of eyewear, illuminating the issue of modern consumerism.