FROM OCEAN COLLECTION TO 7 SEAS COLLECTION
No one can change the world alone, we need the 5 continents working together to protect the 7 seas.
To “sail the 7 seas” is a common expression used among sailors, as a way of saying they will sail across the world or all the seas and oceans of the world. We believe this expression represents the vastness of the ocean which needs to be protected in all 5 continents. We need to understand that we are all a part of the same problems and that we have the responsibility to work together towards the common goal of living in a world that is in harmony with the natural environment. No one can change the world alone, we need the 5 continents working together to protect the 7 seas.
EIGHT MILLION TONS OF PLASTIC ARE DUMPED INTO THE OCEAN EVERY YEAR AND AN ESTIMATED 10% OF IT COMES FROM DISCARDED FISHING GEAR.
This collection is made with 100% recycled fishing nets which are collected together with other forms of harmful waste such as old jeans, plastic bottles, metals and wood from demolitions by local rural communities in Patagonia, Chile. We are collaborating with the B Corporation BalloonLatamto turn this waste into a source of income for local rural entrepreneurs in Patagonia so they can scale their sustainable businesses and create economic opportunities that can empower their own communities.
We want to help change the perspective we have about plastic and other wastes in order to use our eyewear as an example of the different point of view we can have about the way we make business and interact with our planet.
*More information about this collaboration will be available as of October 2017.
Each model in this collection has been named after one of the modern 7 seas:
Newen - North Atlantic: the portion of the Atlantic Ocean that lies primarily between North America and the northeast coast of South America to the east, and Europe and the northwest coast of Africa to the west.
Yuco - South Pacific: the lower segment of the Pacific Ocean, reaching southward from the equator to Antarctica going through the coasts of Chile.
Kayu - Antarctic: It consists of the southern portions of the Pacific, Atlantic, and Indian oceans and their tributary seas.
During the last Volvo Ocean Race, we joined forces with 11th Hour Racing Team, and now we’re happy to announce that our partnership will continue on to the next race. Our mutual understanding of the importance of the wellbeing of the oceans, hence planet, along with the shared passion for nature and the willpower to make a difference are all foundations for this extraordinary collaboration. Read all about it here...
We are making the highest quality eyewear, in an entirely different way; instead of a linear and extractive production process - which is used by most companies in the world - we are working hard to build our entire value chain under a circular, restorative and eventually regenerative model. Read more here...
In 2015, the UN created the 2030 Agenda for Sustainable Development, a plan of action to shift the world onto a sustainable and resilient path, thanks to this the sustainable development goals were born. Want to know how are we contributing to the SDGs more specifically? Check out this on our new blog...